Lockdown Loyalty: How to Build Your Brand During the COVID-19 Crisis

Covid-19 has brought with it a flurry of disappointing, albeit necessary changes, for an unexpected start to summer. Pubs, shops, and restaurants have shut down to help curb the spread of the virus, having unfortunate consequences to our social lives and leisure time. For many bar and restaurant owners, this is also a tough time with doors closed to the public for the foreseeable future.

But it isn’t all doom and gloom for the restaurant industry. It has never been more important for restaurant owners to work on keeping their brand strong, relevant, and attractive to customers. With the negative publicity Virgin have garnered over treatment of their staff and encouraging them to take unpaid leave during the pandemic, customers are calling to boycott companies that haven’t acted well — Covid-19 could change the way the world works, including what customers expect from brands.

Here, we’ll take a look at marketing strategies restaurant owners should employ to keep customers loyal…