Lessons from the Pandemic: What Restaurants Need to Know Now | Modern Restaurant Management | The Business of Eating & Restaurant Management News

Five years have passed since the pandemic upended the restaurant industry, and its effects continue to shape consumer behavior. Are people dining out more or less? What’s driving their choices? How can restaurants stay ahead?

Revenue Management Solutions (RMS) explored these questions in its latest consumer report, Adapting to Change: How Restaurant Trends Have Evolved. The findings tell a story of shifting behaviors, digital transformation, and a new definition of value in dining.

Post-Pandemic Dining: A Mixed RecoveryOne thing is clear: Diners haven’t returned to pre-pandemic dining levels. Almost half (45 percent) say they visit quick-service restaurants (QSRs) less often than before, and 51 percent have cut back on table-service restaurants (TSRs). Lower-income consumers drive the decline in table-service visits —48 percent of those earning under $50K dine out less—but even 41 percent of high earners (over $100K) are pulling back.

However, 30 percent of high-income…

Jana Zschieschang

Jana Zschieschang is Chief Marketing Officer of Revenue Management Solutions, LLC, a global enterprise providing patented, data-driven solutions and services that drive sales and profitability for over 100,000 restaurants in more than 40 countries and 20 languages. In her role, she designs global marketing and communication strategy and implementation at each of RMS’ offices in Tampa, Tokyo, Singapore, London and Paris. Before being named CMO, Zschieschang was RMS President of EMEA, where she founded RMS’s London office, quadrupled the staff and added dozens of new clients.

Sorry, You've Reached Your Article Limit.

Jana Zschieschang