Jack in the Grubhub Box and Have an Olive Day
11 Min Read By MRM Staff
This edition of MRM’s Daily Bite features Grubhub and Jack in the Box, Preoday, Olives from Spain, Sirved.com, Marketing Vitals, Paula Deen and the Poarch Band of Creek Indians and Batch & Brine.
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Grubhub Partners with Jack in the Box
Grubhub is partnering with Jack in the Box® to provide delivery for hundreds of locations across the country. Grubhub’s network of 15 million active diners will now be able to enjoy menu items such as the Buttery Jack® burger, seasoned curly or regular fries and the fan favorite two tacos, simply by ordering from Grubhub’s online and mobile platforms.
Additionally, the two companies are working together to incorporate Grubhub’s point-of-sale (POS) integration into Jack in the Box’s in-house system, which allows restaurant operators to manage all of their orders, both in-house and delivery, from one device. Grubhub’s POS integration raises the bar for in-house restaurant technology efficiency by eliminating the need to use multiple tablets, offering restaurant employees a streamlined restaurant operations experience. This means more time for staff to focus on what matters most: serving up delicious food.
“We’re excited to add Jack in the Box to our growing list of chain partners, allowing Grubhub to continue to offer our diners the broadest and best set of restaurants,” said Stan Chia, chief operating officer, Grubhub. “Diners will benefit from having their favorite Jack in the Box menu items, Jack’s Spicy Chicken® sandwich and curly fries, delivered to their doorsteps, and we’re happy to make delivery easier for specific locations by integrating directly into their own point-of-sale systems.”
“We are thrilled to partner with Grubhub for marketplace originated delivery and expand upon our budding roster of delivery partners,” said Iwona Alter, Chief Marketing Officer at Jack in the Box. “We look forward to continuing to deliver convenient food experiences to Jack in the Box fans while granting them even more access to some of their favorite late-night and classic Jack menu items.”
Online ordering and delivery from Jack in the Box via Grubhub is now available at hundreds of locations in over 20 markets, including Los Angeles, San Diego, San Francisco, Dallas, Phoenix, Denver, St. Louis and Las Vegas. To kick off the partnership, the companies will offer free Jack in the Box delivery, with minimum purchase, from all available stores, May 10-16, 2018. Grubhub plans to expand to hundreds more Jack in the Box locations throughout 2018.
Consumer Attitudes Regarding Third-Party Delivery Services
Research from Preoday reveals findings on consumer attitudes to third-party mobile and online ordering providers such as Deliveroo and Just Eat which charge commission fees; 70 percent say they’d rather order direct, preferring that their money goes straight to the restaurant, not a third party. Only 15 percent said they didn’t really care how much money the restaurant received from their order.
The response came after consumers were informed that 68 percent of food and drink professionals, questioned by the digital ordering technology provider pay commission fees to their digital ordering technology supplier. Prior to this information, 74 percent had already said that they order food online or through a mobile app: 30 percent used aggregators* while 23 percent went straight to the restaurant to order; 21 percent said they look at both options and decided at the time. The shift in opinion is apparent; when given the full story, consumers want restaurants to take their money, not technology suppliers.
Nick Hucker, CEO of Preoday, said: “The consumers’ change in response is key. It shows that with simple education, many customers would be willing to change their ordering habits. It also demonstrates that they do care and want to support their favourite brands. Given how much revenue some venues lose to third party platforms, this finding could be significant.”
Of the professionals whose restaurant businesses give customers the opportunity to place food orders online or via a mobile app (be that an aggregator or their own branded platform), 25 percent are paying more than 20 percent commission per order, only 16 percent pay less than 10 percent.
Questioned on whether they thought the commission fees they were being charged were fair; only 12 percent of operators said that they were – 82 percent said they were too high and 33 percent went so far as to say that the fees weren’t worth the result.
Hucker added: “Such high commission fees can be damaging to a business’ profit, and in these challenging times, to its survival. Food service businesses make, on average, between 5-8 percent profit, so if they’re paying 20 percent plus in commission fees, that profit is being eaten away. You have to question why these businesses don’t cut out the middleman and use a branded a technology that doesn’t stand in the way financially.”
Investigating this point, Preoday found 38 percent of the questioned professionals would rather their business had its own ordering website/app than use a third-party provider; only 14 percent thought that it’s better for a brand to have a third party app than use its own order or delivery app. Worryingly, 38 percent claimed that that once a business has started using a third-party ordering technology, it’s difficult to break away.
Preoday’s research further explored the access to customer data that digital ordering technology providers give clients. It found that, of those food service businesses offering a digital ordering service – whether own-branded, or through an aggregator, 44 percent aren’t given access. Considering the important role that data plays in understanding customers, enhancing marketing and giving a personalised service, it shouldn’t be surprising that 43 percent of professionals said they believe third party apps – many of which withhold data – interfere with the direct relationship between a restaurant/bar/pub and its customers.
“There are many applications for the insight gained from customer data, but at its most basic, that data can help a business get to know its audience and build a relationship based on exactly what the customer wants,” concluded Hucker. “Something every person at Preoday is passionate about is data; we are proud of the data we help our clients gather on their customers and how our technology lets them analyse it for use. Unlike online ordering companies that keep customer data from their clients, we see it as an essential part of our service and believe it helps grow successful businesses. Without it, how can a restaurant, bar or pub get to know its customers better and – therefore – grow its takings?”
Preoday’s report reflects the anonymised responses of 476 consumers and 205 food and drink service professionals, based in the UK, during March – April 2018.
Have an Olive Day
Part of a nationwide initiative celebrating European table olives, Olives from Spain, the Inter-Professional Table Olive Organization, with the European Union announce the “Have an Olive Day” campaign in the city of Chicago with ambassador Chef José Andrés in tow. On May 8, “Have an Olive Day” debuted in Chicago during a tasting at Landmark West Loop, where Chef Andrés championed olives with a delicious presentation. Showcasing the wide variety of European table olives, the history of the products, and the infinite ways to enjoy them, he spread appreciation and knowledge in a menu with exclusive recipes with European olives including paella with Manzanilla stuffed with pimiento and white chocolate lollipops with Hojiblanca.
“Given Chicago’s inspiring enthusiasm for food, and the exciting position the city holds as one of our nation’s finest culinary headquarters, it’s only natural that our next campaign stop would be Chicago,” said Chef José Andrés. “European olives are in my blood, and I embrace the opportunity to educate U.S. consumers on their versatility and history.”
The United States is the main destination for European olives, and most of the olives consumed in the U.S. (more than 83 percent) come from Europe. The U.S. imports more than 299 million pounds of olives each year, estimating in value of over $400 million annually. An essential element of the Mediterranean diet, olives can be enjoyed whole or in a variety of other forms and recipes. As the culinary expert, Chef José Andrés connects with consumers and influencers to showcase how special olives are, and how easy – and tasty – it is to incorporate olives into a daily lifestyle.
The ‘Have an Olive Day’ campaign will run through 2019, making stops in various cities across the U.S. with heavy olive consumption including New York City, Miami, Los Angeles, San Francisco, Philadelphia, and Chicago.
Sirved.com is a new search engine and mobile app tool dedicated to menu discovery that empowers people to find rare, unusual, obscure foods and almost any food people crave, served at local restaurants in any city or town.
Unlike major search engines like Google or Bing, which can only find restaurant listings, Sirved helps people find the exact food they are craving.
Jonathan Leslie, alongside co-founder Kyle Brown and Chief Technology Officer Derek Watts of Sirved have utilized A.I. (Artificial Intelligence) algorithms and new techniques for organizing big data. They have successfully developed a laser-fast, laser-focused menu search engine that empowers people to search for the exact food they are craving and to find it in a local restaurant. Finding a restaurant menu and specific food items online is hard – Sirved makes it as easy.
For example: When people search for “tikka masala,” Sirved will give you a list of every restaurant with this on the menu, show you where it’s listed on the menu, as well as the restaurant information (distance, address, contact, etc.). This iOS and android menu app also works exceptionally well for common foods like wings, burgers, steak, etc.
“Maximizing the local listings for restaurant menus is an easy and free way to utilize organic search while helping restaurants gain exposure online,” says Leslie. “We’ve created a win/win scenario where we help restaurants connect with new customers in new ways while boosting the usage of our app.”
Marketing Vitals Enhances Analytics Platform
Marketing Vitals will be enhancing their platform to include demographic and psychographic data from Zipscene to give their customers the added ability to enhance their guests’ dining behavior segmentation with added demographic and psychographic information.
“We help restaurants gather and analyze data to help predict consumer behavior that will drive frequency,” said Rom Krupp, Founder & CEO of Marketing Vitals. “By adding the Zipscene features, we are elevating this ability even further.” Krupp said the integration will be rolled out in phases with plans to demonstrate the first phase at the 2018 National Restaurant Association Show in Chicago.
“By integrating our BEHĀVRL 2300 customer data with the Marketing Vitals platform, customers will be able to create unlimited consumer segments against up to 300 demographic and psychographic data points and 2300 item-specific affinities,” said Colin Klayer, Chief Product Officer at Zipscene. “Brands will have access to various transactional behaviors including spend, frequency, and category or item purchasing across distinct segments of consumers.” Because they both easily connect to over 20 of the most popular POS systems, Zipscene is able to bring a seamless technology integration to Marketing Vitals’ customers.
Paula Deen’s Family Kitchen at OWA
Paula Deen and the Poarch Band of Creek Indians announced plans to open Paula Deen’s Family Kitchen at OWA – an entertainment destination in Foley, Alabama, top photo. OWA spans 520 acres and includes a 21-ride amusement park, an indoor arcade, a 150-room Marriott TownePlace Suites, 16 outdoor Sports Fields, 65,000 sq. ft. indoor Event Center, and 168,000 sq. ft. of retail and dining opportunities.
“OWA has continued to build upon its vision of creating an authentic southern resort by sourcing top notch shopping, dining and entertainment experiences,” said Greg Rawls, Director of Business Development for Creek Indian Enterprises/OWA. He continued, “Adding a family-style restaurant to OWA’s ever expanding lineup creates even more excitement for our guests. From the 6+ million annual leisure travelers and sports teams to our ever supportive locals, Paula Deen’s Family Kitchen delivers quality food, service, and experience at a great value that everyone can enjoy.”
“I’m so looking forward to teaming up with the Poarch Band of Creek Indians and Phoenix Hospitality & Entertainment to bring the newest Paula Deen’s Family Kitchen to my fans living in or visiting Orange Beach, Gulf Shores and Foley, Alabama,” said Deen. “Everyone in my family just loves going to the beach and participating in the family entertainment at OWA. Together we will provide a truly memorable experience for folks who enjoy delicious Southern comfort food, family vacations and great entertainment.”
OWA is one of the diverse business holdings of the Poarch Band of Creek Indians, Alabama’s only federally recognized Tribe. Poarch’s Chairwoman and CEO Stephanie Bryan noted, “We have always believed that fun, family and great food are the recipe for a wonderful vacation experience. It is exciting that one of the South’s most famous restaurateurs is now part of the OWA experience and I know that our visitors will really enjoy getting to actually taste her special food that they have seen in cookbooks and on TV.”
Paula Deen’s Family Kitchen exemplifies traditional Southern hospitality and brings her famous family recipes, including Paula Deen’s Southern Fried Chicken, to the restaurant table. “I have selected my favorite recipes to serve to my guests’ family-style in an atmosphere just like my home. It’s all you can eat, so come hungry y’all!” said Deen. The Foley restaurant is the latest announcement in the expansion of the Paula Deen’s Family Kitchen brand, which also has locations in Pigeon Forge, Tennessee; Myrtle Beach, South Carolina; Fairview, Texas and San Antonio, Texas.
The restaurant will be accompanied by a retail store featuring items that have been hand-selected by Paula Deen to reflect her gracious taste and Savannah’s rich cultural heritage. Many of her favorite products will only be found in the retail store inside of Paula Deen’s Family Kitchen restaurants.
Phoenix Hospitality & Entertainment and its subsidiary, PD Restaurants, LLC, bring more than 150 years of collective experience in the restaurant, hospitality and entertainment worlds to project.
“We are confident that the consistent high-quality food and service of Paula Deen’s Family Kitchen will be warmly embraced year around by the regional visitors and sports teams as well as residents of Gulf Shores, Orange Beach and Foley, Alabama alike,” said Rajat Shah, founder and CEO of Phoenix Hospitality & Entertainment.
Batch & Brine to Debut
Batch & Brine, a family-owned and operated world craft kitchen and cocktail bar located in downtown Lafayette, California, will open in early June 2018. Inspired by treasured family recipes passed down through generations, the menu showcases burgers, sandwiches and shareable plates that bring world flavors to America’s traditionally favorite foods. The name Batch & Brine represents the preservation of the family’s culinary techniques, as well as their appreciation for small, sustainably produced local batch beers, wines and spirits.
Batch & Brine is owned and operated by a group of siblings and cousins with roots that extend from New Mexico and the Mediterranean to California. Siblings Mike, Rolla, and David Ghaben, together with cousins Sam Ghaben and Celina Gonzales, and their son Victor Ghaben, brought in Executive Chef David Suarez to lead the culinary creation process.
Brought up in their family restaurants La Ultima of Oakland, Danville and Walnut Creek, and Hof Brau and Hubcaps of Walnut Creek, the Ghaben/Gonzales family now has three generations of experienced restaurant owner-operators that oversee multiple East Bay locations of Mel’s Diners and Black Bear Diners and two Broderick Roadhouse locations.
“After years of successfully owning and operating more than a dozen restaurants for major franchising brands, we wanted to get back to our roots and create a place where we could make and share our own favorite foods and family recipes. At Batch & Brine, we have brought our multicultural background, creativity and extensive culinary experience together to create something absolutely amazing and unlike anything else in the East Bay,” said Gonzales.
With a menu rooted in the family’s passion for bold flavors and seasonal food, the ownership team and Executive Chef Suarez, an alum of the French Culinary Institute and former culinary director for Rosa Mexicano, are expanding the definition of the classic burger at Batch & Brine, and also offering hearty appetizers, salads, sliders, loaded fries, and weekend brunch. At Batch & Brine, burgers are the main event, but these burgers are globally inspired and take the concept of a hand-held meal to a new level. On the opening menu, guests will find nine, crave- worthy burger creations blending flavors and ingredients that celebrate the family’s Mediterranean and New Mexican heritage. Must-try burgers include patriarch Zafer Abu- Ghaben’s Kufta Burger and Falafel Burger, Chef Suarez’s Steak au Poivre Burger, and Victor Ghaben’s Hatch Chile Burger, featuring the one-of-a-kind “Hatch” chile, which is grown only in New Mexico’s Hatch Valley. Other staples on the menu include pickle-brined chicken and house- made pastrami sandwiches; kale, beet, cauliflower or grilled ribeye salads; the Shaved Ribeye Bao Slider; and a French fry selection topped with duck confit, Hatch chile verde, or pastrami and cheese.
The Batch & Brine brunch menu features an array of eggs Benedict options, such as Salmon, Veggie, Southern and Traditional, and signature dishes such as the PB&J Stuffed French Toast, Chile Verde with Eggs, and Chicken-Fried Ribeye Steak and Eggs. Led by mixologist Casey Carr and wine consultant Nate Hudson, Batch & Brine’s beverage program offers rotating, globally-inspired craft cocktails and spirits that complement the menu, a wine selection of small-production artisanal wines available by the glass, and 20 craft beers on tap.
Featuring a creative, modern design by Crome Architecture and finishes by Anne Sacco Interiors, the space combines neighborhood cool and upscale fun. The architectural layout is reminiscent of a classic tavern or whiskey bar, but with an overlay of modern finishes such as geometric tiles, tall windows and contemporary art in an indoor-outdoor space that perfectly suits Lafayette’s warm climate. The light, open and airy restaurant space offers a dynamic dining ambiance with custom-painted murals by Berk Visual, known for his illustrations and street art. The dining space includes communal tables, booths, a lounge area, an interactive activity board, and a colored cement bar which serves as the focal point of the restaurant. In addition to custom murals, Berk Visual has also designed menus, coasters, tee-shirts, inlays, and funky bathroom stalls, exclusively for Batch & Brine.
The exterior of Batch & Brine is wrapped in reclaimed wood with carefully placed living walls filled with indigenous succulents. The large, wrap-around patio space in front of the restaurant features additional lounge seating, a fire pit, communal and bistro tables, market lighting, and forged iron finishes, creating a setting unique to downtown Lafayette.