Is Time the New Measure of Value?

Restaurants can learn from their retail counterparts by recognizing that their physical spaces aren’t just functional, but are part of the product itself, capable of creating memories and sharing the brand story, according to ChangeUp’s Experience Report, which ranked the top 50 retail and restaurant brands based on how well they resonate with customers through experience. Only nine restaurants made the top 50 with Texas grocery chain H-E-B takes the number one spot for retail and In-N-Out Burger ranking highest among restaurants.

“Retail reminds us that every square foot should tell your story,” Bill Chidley, Executive Director of Strategy and Insights at ChangeUp, told Modern Restaurant Management (MRM) magazine. “H-E-B turns grocery shopping into theater with open tortilla presses and local pride. Trader Joe’s makes discovery the point. Restaurants can reclaim that. The atmosphere, the sensory detail, the ritual are the parts that linger after the check is paid.”

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