Is the Soggy Fries Era Nearly Over?

For a consumer to have a positive experience with an on-the-go food item, it is imperative that proper food packaging is used to complement the contents within it.Everything from the functionality and portability, to the aesthetics and the sustainability of the vessel has a direct impact on the food within the packaging and on the overall experience that a customer has with a product. Having appropriate packaging options available keeps food as fresh as possible, promotes consumer satisfaction and can generate repeat business for an establishment.

FunctionalityPackaging plays a vital role in the life of the food that it hosts, so ensuring that it is functioning at its peak will extend the value of the item inside. In order to provide a positive user experience, proper packaging must be used to preserve the quality of the food and keep it as fresh as possible for prolonged periods of time.

Everything from the functionality and portability, to the aesthetics and the sustainability of…