Is the Restaurant ‘Experience Economy’ Overrated?

A lot of emphasis has been placed on the "experience economy" and it seems many restaurants are looking to offer something ‘different’ to attract customers. Whether it’s a robot waiter, interactive dining tables or a kooky menu, the sense that a brand needs to stand out from the crowd in order to beat off the competition is pervasive. At a time when many food chains in the U.K. are struggling, there’s a divide between what consumers want from a place to eat, and what the industry thinks they want.

54 percent of restaurants think customers are looking for a unique experience - they’re wrong.

According to fresh research by digital ordering technology provider Preoday, this attention may have been misplaced. During this time of industry struggles, perhaps more care needs to be given to those essential elements customers care the most about. It is estimated 54 percent of bar, pub and restaurant professionals believe consumers are looking for a unique experience, however, just…