Introducing the Mobile Kiosk

3 Min Read By Sif Rai

Making the transition to mobile self-service is a challenge for any restaurant. It’s clearly where the industry is headed, but the journey to get there successfully is less well-defined.

Thanks to developments in technology, the concept of a “mobile kiosk” – where customers use their phone to order and pay in-store but without using a traditional app – is becoming a reality.

So, what’s behind this?

Mobile Apps Aren’t for EveryoneMany restaurant brands have made the initial investment in some form of app, only to find out how hard it can be to get users on board. Indeed, a quarter of all apps get used once in the first six months of ownership and two thirds of apps fail to reach 1000 users in the first year.

Only a select few will make mobile ordering a success quickly. Major brands with high levels of repeat business are the most likely to succeed with a mobile ordering app. Starbucks built significant customer adoption of its app through a very successful loyalty…