Since The Shake and Burger Bar opened its doors at the end of April, the New York City-based restaurant has realized the impact social media has on a new business. Under the direction of restaurant consultant Eddie Fahmy of A2Z Restaurant Consulting. the eatery offers gourmet burgers, “insane” shakes and a buger served on black activated charcoal buns.
A staple offering of The Shake and Burger Bar features specialty “insane” shakes. Three “insane drunken” shakes are available, the signature being the Fireball Cinnamon Toast Crunch Shake, a vanilla ice cream shake with a shot of Fireball and RumChata mixed in with Cinnamon Toast crunch, topped with a cinnamon bun, churro and drizzled with vanilla frosting.
In ths MRM News story, Fahmy discusses the concept, menu engineering and the impact of social media.