‘In the Future, Customers Will Drive Up to a Drive-Thru to Just Pick Up Their Food.’

Restaurant brands are seeking out emerging technology to be more efficient and using data analytics to improve the drive-thru experience and this is only the beginning, according to Tim Tang, Director of Enterprise Solutions at Hughes. For example, Chick-fil-A ihas used drone footage and cameras to optimize speed and accuracy at their drive-thru and Tang expects more innovation from the brand.

"If I had the opportunity, I would encourage them to employ voice analytics, not to automate ordering, but rather to analyze customer/employee conversations for insights into customer experience, operational efficiency, marketing effectiveness, safety compliance, employee engagement, and more, he said. "The conversation between employees and customers is a rich resource of actionable insights. Imagine what you would learn if you could listen to all conversations across stores, at any time."

Tang also suggests employing video analytics with frontline task management.He also noted that…