I Have All This Data, Now What?

Restaurant brand executives understand the importance of data capture and have systems in place to collect and track numerous metrics. It is becoming clear that reviewing and analyzing data related to surges in revenue is paramount to understand what it was that drove that surge. Why? If you don’t know what caused your good fortune, how can you replicate the results?As we move into a new decade, restaurant brands will need to shift from data capture to data analysis, insight, application, and learning. It will be imperative for brands to know what they need for visibility into sales numbers for the week, month or quarter; why the data is unfolding the way it is; how to leverage it for competitive advantage; and most importantly, find ways to plan and deliver strategic growth. 

Below are four ways to advance your data initiatives:   

Assign a Leader and Identify Key StakeholdersEvery other area of the business needs a dedicated lead, so why would data and insights be any…