Hungry for Better Marketing? RCS Is the Missing Ingredient

Have you ever received an enticing discount text promotion from a restaurant, only to discover you’re logged out of your account, or the link takes you to an app you don’t have? That inconvenience can be enough to stop you from ordering. 

What if you could remove that friction from your customer experience? The next generation of messaging technology makes it possible, allowing people to order seamlessly from the text itself while still receiving an immersive brand experience. 

Rich Communications Services (RCS) is quickly on its way to first complimenting and eventually replacing established Short Message Service (SMS) and Multimedia Messaging Service (MMS) as the standard messaging protocol. Rather than panic at the prospect of this change, restaurant owners and operators should rejoice at this opportunity to enhance and streamline the ordering experience. 

RCS Enhances the Value of Mobile MarketingMore than seven in 10 consumers have made a mobile order, making phones a…