You most likely understand the importance of location in determining the success of your business, but even the most active and trendy locations experience the ebb and flow of patrons through their doors.
There are particular times of year when most restaurants and bars experience their streams of customers slow to a trickle, or perhaps stop altogether. In certain areas that rely on seasonal visitors, such as vacation and retirement communities, the offseason can lead to a lonely time for the service industry. Making it difficult to survive until the crowds once again return.
Simply because your business may have to outlast a quiet period does not mean it needs to suffer. There are a number of strategies that can be enacted to improve traffic to your location or make it become more efficient. For example, you could create cross-promotional offers with other local businesses to appeal to new customers. You might restructure your operations when you expect activity to be at a low point so that things are more streamlined, saving you money.
The following guide contains multiple pointers you can implement to help you become better prepared for winter or whatever form the slow months take. These phases of inactivity may be unavoidable, but that does not have to mean the end of your restaurant.