How Your Restaurant Can Get a Piece of the Experience Economy

Have you noticed that dining out isn’t just about dining anymore?

Restaurants have been pairing meals and activities for a while, with trivia nights and paint nights, but recent trends have taken it to a whole new level: ax-throwing bars, cat cafes, beer yoga, and more.

What’s behind the push to enjoy a meal and an activity? A combination of the experience economy and having an Instagrammable life. 78 percent of millennials said they would rather spend money on an experience or event than buying material things.

How can your restaurant participate in the experience economy? Here are three suggestions from successful venues:

Think Differently About How to Serve FoodFogo de Chão offers an authentic Brazilian experience to their customers. Servers take skewers of meat cooked over an open fire table to table so that customers get to taste a little of everything on the menu.If you want to make a small change to see if the experience economy will work for your restaurant. Think about…