How to Win Every Customer’s Heart

Every service industry wrestles with one problem that is central to everything else we do. We pay a lot of advertising money to draw people to our establishment or service only to have them greet an unhappy employee who is really not equipped to turn them into a lifelong customer by their smile and their actions. In fact, in some cases it might be better to have no one there than to risk having a negative (or at least a not positive) interaction.  I have learned through my four decades in the service business that success comes down to this little triad: LOVE your customers. SERVE them unconditionally. WIN their hearts. Do this and something magical happens. 

So, how do we make this happen in our business? Let’s start with what we make our employees believe about our mission. And, yes, you are on a mission.  

Cast a Vision that Starts at the TopAs leaders, it’s important that we set the culture at the company so that everything we do resembles putting others before ourselves…