How to Use the Principle of Reciprocity to Grow Your Business Faster

4 Min Read By Ashlee Brayfield

People feel an obligation to do something for you when you’ve done something for them.This is known as the principle of reciprocity.You’re more likely to buy a gift for someone who bought one for you.

You’re more likely to invite someone to your wedding if they invited you to theirs.

You’re more likely to buy something if the seller gives you something for free.

Those free samples at Costco are more than just a fun membership perk — they serve as a catalyst for your purchasing decisions.

Reciprocity is a powerful psychological principle that can help you to grow your business faster.

Reciprocity is a powerful psychological principle that can help you to grow your business faster.

Research proves that reciprocity can be powerful. Sociologist Phillip Kuntz conducted a study in 1974 testing out reciprocity tendencies in complete strangers.

Kuntz mailed approximately 600 Christmas cards out to people he had no relationship or contact with.  He wanted to know how many would…