How to Trademark Your Restaurant Name
3 Min Read By Erika Rykun
The name you give your restaurant plays an important role in the brand’s overall perception and growth: it’s the first element to represent your business in front of new customers. In order to make a good first impression, you must select a name that defines your business, is memorable (so it will be stuck in people’s minds), and has a unique zing to it. This can’t be an easy task, especially considering the level of diversity and richness in the restaurant and food industry.
As such, once you manage to find the perfect name for your restaurant, you may want to protect it with a trademark. The process of trademarking a name or a logo can be rather complex so speaking with an attorney specialized in trademarks should be the first order of business.. According to LegalZoom, the process usually takes several months. If you want to do this by yourself or you want to learn more about the required steps, here's more information.
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