How to Survive the Surge in Restaurant Openings | Modern Restaurant Management | The Business of Eating & Restaurant Management News

With more than 600,000 restaurants in the U.S. (and more opening daily), it can seem a fool’s errand to open one. How can you beat the odds that your restaurant will thrive and not become just another failed-business statistic?Study the CompetitionToo many restaurateurs open restaurant concepts based on what they want, not what the market wants. You might want to open a cupcake shop...but there are two within a square-mile radius...and the demand for cupcakes has gone down.

Spend months analyzing which restaurants are operating in the area you want to open in. Study traffic patterns: is business booming or trickling in? Eat in these restaurants. How’s the service? What are they missing on the menu?

Knowing what you’re up against before you open your restaurant can help you better strategize your approach.

Find Your NicheIn San Diego, California, if you want to open a Mexican restaurant, it’s got to be better than the hundreds of existing restaurants in this category. Rather…

Matt Hardoon

Matt Hardoon is the Director of Sales at MarketMan, a cloud-based restaurant inventory management and purchasing solution. With 15 years’ experience, Hardoon is passionate about helping restaurants, franchises and hospitality companies grow by gaining a better understanding of their businesses and improving efficiency in how they interact with their supply and vendors.

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Matt Hardoon