How to Promote Your Restaurant for Under $1,000

According to the National Restaurant Association, the average restaurant should spend three percent of their total revenue on marketing each year. This number could be much higher or much lower than your current budget but when it comes to marketing, it’s not only about the dollar amount. Expensive campaigns can fail while close to free campaigns can bring in waves of new customers.

Here’s a prime example. A new radio station in Scotland was trying to drum up interest but their marketing budget was tight. They began to promote their station by setting up empty guitar racks next to signs reading: “Free Air Guitar. Take One.” The campaign was affordable but more importantly, it worked. The station received several mentions on local blogs and, thanks to social media, photos of their campaign traveled quickly.

With a little creativity, you can drum up local interest for your restaurant with a minimal budget. Feel free to be inspired by the following suggestions.

Charity…