How to Grow your Restaurant Business with Data

It’s a simple fact: Consumers have no shortage of options when it comes to choosing a restaurant. For those of us growing our brand, we are tasked with cutting through a crowded marketplace to keep guests coming back.As the restaurant industry and marketing landscape have evolved, the most successful brands have learned an important lesson: the digital era is here for every restaurant that wants to remain competitive, and our data is vitally important to driving customers to visit and return. It wasn’t always this way. In the past, restaurants relied on traditional marketing practices that didn’t offer a lot of insight into the success or failure of a campaign. As a restaurateur, you might think, “I ran a TV spot, and it seemed like a lot of people came,” or, “I ran a BOGO coupon and fifty people used it.” The process was less informed than it should’ve been, given the cost, and you could only use secondary information to determine which parts of the marketing mix…