How to Gather and Use Customer Reviews in Marketing

3 Min Read By Brooklin Nash

There’s no question that customer reviews are integral to the face of the modern small business, whether you are a local deli or small chain. In case you didn’t know, 92 percent of customers use online reviews today to make purchasing decisions — particularly when it comes to food.

Nothing helps a hungry customer choose where to eat quite like positive customer feedback. Good reviews help customers confidently purchase from businesses, knowing they will be taken care of if anything bad happens.

Bad reviews will send your business to your competitors kitchen in a hurry. By the time consumers are reading reviews they are usually ready to purchase, they are just looking for some last minute reassurance to make sure they are making a good decision.

The big question: how do I get my customers to leave my business good feedback?

The big question: how do I get my customers to leave my business good feedback?

Answer: Provide a 5-star experience worth sharing online. This takes a lot of…