How to Dodge the Chaos and Prepare for the Holiday Rush

It starts subtly—the faint sound of “Jingle Bell Rock” playing, the smell of cinnamon-spiced lattes, and the flicker of red and green lights replacing falling autumn leaves and pumpkins. Then, almost without warning, the season shifts gears.  Your customers are getting ready to carve turkeys, followed by standing in a store aisle that looks like a glitter bomb exploded. The music’s louder, the lines are longer, and the air itself seems to hum with adrenaline

Chaotic, yes — but it’s a matter of mindset. I like to think of it as unbridled momentum. The rush of the season is not just about speed — but spirit. Not just about selling more — but about seizing the opportunity to connect better, faster, and more meaningfully. Every guest is either a repeat customer in the making—or a competitor’s customer for the taking. And it’s the kind of moment that reminds you why hospitality is equal parts heart and hustle.

The holiday season doesn’t reward caution—it…