How to Decide What New Restaurant Investments Are Worth the Expense

Restaurants need to invest in order to keep growing. But what investments are really worth it? We’ve curated tips and best practices to help you decide.Restaurant owners can’t afford to sit still in a constantly shifting market. Growth requires keeping up with consumer taste and rethinking the value you offer your customers. Often, that means investing in your business. But how do you know what investments will help your business the most? And what are some of the key considerations to take into account before spending?

Based on our conversations with industry veterans and restaurateurs, here are three questions you may want to ask yourself when weighing an investment.

Do you know what your target customer wants?It may seem like a simple question, but given the complexities of the industry, it may require some thought and careful study.  Valerie Killifer, editor-at-large of Catering Insights, frequently speaks to restaurateurs who are seeking to expand their catering and…