How to Consolidate Your Gift Card Program to Promote Cross-Brand Loyalty

As multi-brand operators seek new ways to reach their customers, gift card programs are one way to engage multiple customer bases at once.

In today’s economy, brands have to be flexible — the COVID-19 pandemic has wreaked havoc on the marketplace, and only those that can roll with the changes will be able to survive. For multi-brand operators, this means juggling multiple entities and ensuring each brand is flexible and responsive to changes in the market.

Luckily, there are ways to streamline these efforts. Developing initiatives that engage multiple brands at one time can help your brands reach new customers while engaging an already-existing audience. One initiative that makes this process easy is consolidating individual brands’ gift card programs into one single program. This can save your company time and money.

To get started, here are a few ways to integrate your programs seamlessly and maximize efforts around multiple-brand awareness and sales.

Incorporate a Loyalty…