How to Build Trust Between Franchisor and Franchisee from Day One

2 Min Read By Mike LaRue

Trust is the foundation of every strong relationship. In franchising, it isn’t just desirable, it’s essential. Without it, a franchise system struggles to thrive; with it, franchisors and franchisees can weather challenges and achieve far more than either could alone.

But trust doesn’t appear automatically when a Franchise Agreement is signed. It must be intentionally built from day one.

Day One Matters MostThe first impression sets the tone for the entire partnership. Whether it’s the initial phone call, a video meeting, Discovery Day, or the first training session, franchisees are evaluating:

Does the franchisor understand what I’m stepping into?

Are their systems proven in real-world operations?

Will decisions be made fairly and consistently?

Do their actions align with their words?

Do they genuinely have my best interest in mind?

Every interaction — handshake, slide deck, or answer to a question — either builds confidence or sows doubt. The first 90…