How the Right Loyalty Program Can Bring in Big Bucks this Holiday Season

Loyalty pays - especially during the holidays - and even a slight bump in repeat customers can pay dividends for brands.In fact, a recent study found that 50 percent of shoppers are more likely to buy gifts because of their loyalty points alone. Not only are loyal patrons more likely to spend, they’re more likely to spend big. A 2012 study found that, on average, repeat customers spend 47 percent more than first-time shoppers during the holiday season. 

In order to attract and retain repeat customers, brands must have a solid loyalty program in place that offers a seamless experience and incentivizes return visits.  Most importantly, however, loyalty programs must be profitable. These factors are even more important during the holiday season, when the competition pulls out all the stops to entice new shoppers. 

Before You Know Your Customers, You Must Know YourselfI recently spoke with a prospective client - a successful restaurant chain with locations across the country -…