How Restaurants Can Use Push Notifications to Drive Sales 

Once you’ve successfully gotten guests to download your mobile app, a lot of great things can happen for your restaurant. You can gather and use a multitude of data to better serve smarter marketing. You can drive incremental visits, encourage infrequent guests to return more often and get additional dollars out of frequent ones. 

Restaurant apps are powerful tools and no element within the app promises a more immediate and more direct line of communication than the push notification. With great power, though, comes great responsibility. 

Here are the best practices on using push notifications to drive sales: 

Be Timely, Personal and InterestingFrom time-based and location-based notifications to city-specific and even weather-specific promotions, the ability to customize which guests receive what notifications gives your brand the ability to market better, to be topical, and to be personal, usually resulting in better outcomes.  

With the quality and quantity of data…