How Restaurants Can Use Hyper-Local Email Marketing to Gain Loyal Customers

At Sozoe Creative, we had the opportunity to work with The Dapper Doughnut from the beginning, helping to build its brand identity from the ground up. Now, the franchise has grown to more than 30 locations, and a large part of the company’s growth can be attributed to a strong following at the local level.From grand openings to increasing store traffic on normal business days, targeted email marketing campaigns can be any franchise restaurant’s most effective tool in generating top-of-mind awareness among consumers.

Build a Locally-Focused List 

Regardless of the design and content in the email itself, the effectiveness of an email campaign depends on the list of recipients. Acquisition strategies for brands, especially restaurants, should center around a lead magnet to draw in the local crowd and convert customers into leads. 

Targeted email marketing campaigns can be any franchise restaurant’s most effective tool in generating top-of-mind awareness among consumers.

Dine…