How Privacy Updates Will Impact Your Restaurant’s Ad Strategy

Over the years, tech companies like Apple, Facebook, and Google have released privacy updates without most restaurant marketers thinking twice about how they impact their ad strategies. So, as a restaurant marketer why do you need to pay attention to this iOS14 update? In short, Apple’s iOS14 update will give Apple users the option to opt-out of data sharing whenever they download an app. Since many restaurant brands rely on targeted advertising to reach potential diners, this update will have a significant impact on strategies across the hospitality industry and beyond. 

A Quick Look into Apple's New Privacy Update The most significant updates to Apple's iOS14 include changes to its privacy and sharing policies, also known as Apple's App Tracking Transparency Framework (AATTF) and a string of numbers known as the Identifier for Advertisers (IDFA). Each mobile device comes with its own identifier that provides advertisers with data from users’ behavior and…