How Data-Driven Is Your Supply Chain?

4 Min Read By Angela Fernandez

Food safety. Consumer transparency. Real time visibility. These words are often discussed in the restaurant industry but there remains much work to be done to align the foodservice supply chain with the demands of today’s guest. Educated and motivated consumers want to spend their hard-earned dollar at restaurants that they can trust. This trust erodes when information is limited or incomplete for consumers – both in the restaurant and online.  According to a survey by Technomic, 56 percent of consumers that research foodservice brands have stopped visiting a location for a host of reasons —negative news reports, unclear sourcing and a lack of information about ingredients are just some of the factors that have caused them to turn away. 

Educated and motivated consumers want to spend their hard-earned dollar at restaurants that they can trust.

The expert innovator Richard Branson once said “It’s only by being bold that you get anywhere.” It’s time for the…