How Brand Ambassadors Can Transform Your Restaurant’s Culture

A great brand ambassador is an employee who raves about your restaurant even when they aren't on the clock. They can't wait to tell their family and friends about a new item on the menu. They bring their kids to eat at the restaurant -- even when they don't work there anymore.

Anyone who faces the customers, whether an employee, broker or franchise owner, is a brand ambassador. But not everyone can do it well. That means hiring people who are psychologically fit for the role and the culture of your organization is key. This is true for any business, but it's especially important in food service. Good brand ambassadors help create consistency across your locations and, if they deliver on the brand promise, can increase average ticket sizes dramatically.

Brand ambassadors must be able to create the experiences customers want.

However, for brand ambassadors to optimize profit potential and deliver on your brand promise, they have to know what to say.

Telling your brand…