How Bot Marketing Drives Revenue by Delivering on Speed and Exclusivity | Modern Restaurant Management | The Business of Eating & Restaurant Management News

Restaurant bot marketing has started to hit the mainstream as this A.I technology empowers restaurateurs to meet two key needs from today’s consumer: speed and exclusivity.

By being able to use the power of Facebook Messenger Bot marketing, you can send the same messages you would in your newsletter but with open rates between 80-90 percent. With bot marketing you can automate many conversations that you would otherwise require a dedicated staff member responding to. You can also inform people about just about any questions they have instantaneously before they try your neighbour. Finally, you can leverage the features of a bot to drive direct sales when using an exclusive offer with a bot campaign.

Speed is the Name of the GameA 2017 global mobile survey revealed that organizations take around 600 minutes to respond back to customers FAQ over Facebook Messenger. By this time, they have already tried 600 other options.

The reason why technology like bot marketing is needed is…

Paul Davidescu

Paul Davidescu is principal at Tangoo, a restaurant and hospitality digital marketing company focused on helping businesses reach new customers and bring back old ones. Tangoo services 250+ growing hospitality groups through paid digital advertising, email automation, video and influencer marketing.

Adam Grushcow

Adam Grushcow is a Digital Ads Specialist at Tangoo, a digital marketing agency focused on providing value to hospitality groups through paid digital advertising. He considers himself a sales funnel optimizer, focused on Facebook advertising and bot marketing to drive sustainable, measurable results to help businesses reach their goals.

Santiago Orozco

Santiago Orozco is West Coast President at Tangoo, a digital marketing agency focused on providing value to hospitality groups through paid digital advertising. A graduate of BCIT’s Marketing Management and Entrepreneurship, his role includes strategic direction, creating and implementing company-wide systems and processes, manning sales efforts and courting clients, and assisting in planning and executing on community events.

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Paul Davidescu

Adam Grushcow

Santiago Orozco