How an Elevated Game Day Experience is Increasing the Demand for Updated Restaurant Technology

The venue experience is changing for fans, but what does that mean for operators?In the past, professional sports venues primarily carried the same classic finger foods for fans across the United States: peanuts, pretzels and hot dogs. But over the years, fans have become increasingly frustrated with long wait lines at concession stands and the lack of variety. As a response, restaurants have been creating full experiences within venues, offerings fans a place to sit down and enjoy a gourmet meal. Fast food chains that once capitalized on venue spaces have now been pushed to the side by elevated concepts that are included in new megavenues. 

These concepts are beginning to translate to the venue itself with parks outside of venues that are aimed at creating a better overall experience for their fans. Wrigley Field, Suntrust Park and Prudential Center are three great examples. Wrigley, home to the Chicago Cubs, built Gallagher Way to deliver family-friendly programming and a community…