How a Creative Cocktail Program with a Beer and Wine License Can Help Your New Restaurant Succeed | Modern Restaurant Management | The Business of Eating & Restaurant Management News

Opening a restaurant in competitive markets like South Florida is no easy task. Nearly 49 percent of restaurants fail within their first five years, and the 10-year survival rate is less than 35 percent, according to the U.S. Bureau of Labor Statistics. High rents, competition, and fees make it tough for new restaurants to stay afloat. However, one way to boost your restaurant's chances of success is by using a beer and wine license to offer creative cocktails—without the high cost and red tape of a full liquor license.

The Hidden Costs of a Full Liquor License and a Cost-Effective SolutionAcross the U.S., obtaining a full-service liquor license can vary significantly in cost, but Florida's process is especially challenging due to a county-based quota system that limits the number of licenses available. Restaurant owners looking to purchase an existing license can face prices up to $1 million depending on demand.

This financial burden is not unique to Florida…

Gino and Henry Santos

Gino and Henry Santos, brothers and founders of Premium Blend®, have been transforming the beverage industry for over 35 years by offering wine-based liquors that empower restaurants with only beer and wine licenses to serve high-quality cocktails. Inspired by their father, Cuban singer-songwriter Orestes Santos, and their experience growing up in a family-owned nightclub, the brothers founded Premium Blend® in 1989 to help restaurants overcome the challenges of costly liquor licenses. Today, Premium Blend® provides not only innovative products but also mixology training, creative recipes, and marketing support, helping local establishments thrive.

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Gino and Henry Santos