Hitting the Human Impact in Your Value-Based Storytelling 

‘Tis the holiday season and brands have begun to wrap their strategic initiatives with a bow. As the end of year approaches, so does the time to let your unique brand voice shine and develop meaningful content. During a time when emotions run high, and people are focused on their values and building community, your company’s messaging is critical. Now is the time to go beyond traditional methods and create something new and innovative. 

Though AI has become ever-present, people are naturally drawn to messaging highlighting charity and unity during the holiday season, so it is important to take a human-centered approach focusing on storytelling, community, and gratitude. 

Here are three key aspects to consider when drafting your value-based storytelling:

Be Authentic: Don’t underestimate your audience; they can sense inauthenticity. There is a mass amount of content produced during the holidays and much of it is cluttered. Break through that by remaining transparent and…