Harnessing the Power of Digital Signage | Modern Restaurant Management | The Business of Eating & Restaurant Management News

As a restaurant owner, particularly in the QSR (quick service restaurant) sector, you are likely to be updating your menu and promotions regularly. Using traditional methods such as printed or handwritten boards can be both labor-intensive and costly, especially if you have multiple locations. As a result, you may be considering switching to digital signage. In plain terms, this means installing digital screens at your location (usually at point of sale), with a robust CMS (content management system) to enable you to create content and manage the display schedule.

Digital signage is an incredibly powerful communication tool that carries immense advantages for the restaurant owner, no matter how big or small their operation. Already, at least 20 percent of all digital signage users are in the QSR sector.

Here is a breakdown of how investing in digital signage will benefit your business.

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Annie Legge

Annie Legge heads up the marketing efforts for 3S POS, an EPOS solutions provider to the hospitality sector. The strategic marketing leader and brand storyteller with more than eight years experience has worked with retail, placemaking and technology businesses.

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Annie Legge