In this episode of The Main Course host Modern Restaurant Management (MRM) Executive Editor Barbara Castiglia talks crisis communications with Dave Poston and Megan Paquin, CEO and VP of Poston Communications, respectively.
“Crisis communication is now way beyond the regular problems restaurants faced. Now they have to cope with the constant stress of a new challenge,” Poston said.
Crisis communication includes three main factors: plan, respond, advocate. Paquin noted that restaurants feel they are in an ever-responding response phase.
“It’s a good time to step back and plan to to assess current and future risk objectively and what the vision to endure will be like,” she said.
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