Guest Vulnerability and POS

You may not think about it this way, but the guests who enter your stores and pass through your drive-thru lanes bring you more than money and huge appetites. With every transaction, they could be turning over to you their names, email and physical addresses, birth dates, bank account information and their credit card numbers, in essence their identities and their financial well-being. As an operator, your brand has created implicit trust based not on food but on private information. And you aggregate that data in batches, either captured in a cardboard carton in the back room or centralized in a data center. This is why retailers are prime targets for hackers: the convenience factor.

As an operator, your brand has created implicit trust based not on food but on private information.

By offering convenience to your in-store guests, you have unintentionally prepped, prepared and packaged their personal information for malicious intruders, who might never physically enter your…