Guest Feedback: How Natural Language Processing Enhances Your Marketing, Menu and Customer Experiences

2 Min Read By Steven Kaiser

Natural language processing is a technology that combines big data and artificial intelligence together and brings it to the table. Today guests have choices like ordering delivery and meal kit services that threaten to disrupt margin-accretive dine-in business. Because of this, a deep understanding of guest expectations is more important than ever before. Natural language processing helps you automate key guest insights to give you the upper hand.

Natural language processing helps you automate key guest insights to give you the upper hand.

Voice feedback is cost-effective and fast to add to your pay-at-the-table tablets by simply allowing guests to enable the microphone, which will work together with software development kits. Voice feedback uses natural language processing to deliver real-time manager alerts, rich qualitative assessments of your menu and operations, and sentiment scores about both the total guest experience and nearly every subtle aspect of the guest experience…