Guerilla Marketing Tactics for Small (Or Not-So-Small) Restaurant Owners

2 Min Read By Mary Fabro

No or very little marketing budget? No problem. It’s time be creative and start some guerilla marketing. Here are a few ideas that I came across while talking to small restaurant owners. Some reported great success with them!

 

1 - Support Your CommunityVisit your local schools and contact the PTA, the different athletic associations or the local bands. Chances are they are struggling to raise money. Most restaurants typically offer to host a spirit night and give 20% to 30% back from the guests these groups brought. Be bold, make an offer they can’t refuse, and give 30% back on all checks that night. If your restaurant is seen as a pillar of the community, they will support your business in return. 

 

2 - Explore Cross-MarketingIs there a local performance theater or movie theater in your neighborhood? Contact them and see if they would work with you to offer a date night package, including show tickets and a romantic dinner for two at a discounted price. This could work…