‘Great Partners Build Great Brands’

For more than two decades Sam Ballas, Founder of East Coast Wings + Grill, has focused on brand building in a smart and sustainable manner. Most recently, he co-founded Sammy's Sliders with chef Sammy Gianopoulos. After successfully opening a second location in Kernersville, NC, and planning for a third one, the fast-casual gourmet slider brand has started franchising and plans to grow strategically in the Southeast region.

Ballas shares his insights with Modern Restaurant Management (MRM) magazine and discusses issues that must be on the radar for franchises and brands including AI, automation, sustainability, staffing, training, and more. 

What are some key trends you expect to affect the franchise landscape this year and in years ahead? 

The franchise industry continues to evolve, and I believe a few key trends are shaping the future. First, consumers are demanding more convenience and customization, pushing brands to rethink their menus and service models. Fast-casual concepts like Sammy’s Sliders, which offer high-quality, craveable food with speed and flexibility, are perfectly positioned for this shift.

Customers expect seamless online ordering, loyalty programs, and delivery options, and franchise systems need to invest in tech to stay competitive. 

Second, digital integration is no longer optional – it’s essential. Customers expect seamless online ordering, loyalty programs, and delivery options, and franchise systems need to invest in tech to stay competitive. 

Franchise brands that embrace these trends will have a stronger competitive edge in the years ahead.

What kind of impact do you feel technology and AI will have on restaurants moving forward? 

Technology – and especially AI – is already reshaping how restaurants operate, and that impact is only going to grow. AI-driven tools can help optimize everything from labor scheduling to inventory management, reducing waste and improving margins. AI-powered chatbots and ordering systems streamline customer interactions, speeding up service while maintaining a personal touch.

At Sammy’s Sliders, we see AI as an opportunity to enhance – not replace – human hospitality. By automating certain tasks, we free up our team to focus on what truly matters: creating a great guest experience. The key is using technology to work smarter, not harder.

What are some ways you suggest operators utilize tech tools to be more efficient and profitable? 

Operators should focus on three key areas: automation, data analytics, and digital engagement.

Automation – Investing in smart kitchen equipment and AI-driven scheduling tools can help reduce labor costs and improve efficiency.

Data Analytics – Leveraging real-time sales and customer behavior data allows operators to make smarter decisions about menu offerings, promotions, and staffing.

Digital Engagement – Loyalty programs, mobile ordering, and delivery integrations keep customers engaged and coming back. The more seamless the experience, the higher the guest retention.

 At Sammy’s Sliders, we use tech to ensure speed and precision in our kitchen while giving guests an effortless ordering experience – whether they’re in-store, online, or on the g

Moving forward, what role will sustainability play in franchise evolution? 

 Sustainability is no longer a “nice-to-have” – it’s a must. Consumers, especially younger generations, are making dining decisions based on a brand’s environmental impact. Franchise brands need to integrate sustainability into every part of their business, from sourcing ingredients responsibly to reducing packaging waste and optimizing energy use.

 At Sammy’s Sliders, we’re committed to doing our part. We focus on responsible sourcing and operational efficiencies that minimize waste. Moving forward, I believe franchise systems that prioritize sustainability will not only attract more customers but also improve their bottom line by reducing costs and increasing long-term brand loyalty.

What keeps you optimistic about franchising moving forward? 

Franchising remains one of the most resilient business models, and I’m incredibly optimistic about its future. The beauty of franchising is that it empowers entrepreneurs with a proven system while allowing for local ownership and community engagement. As long as brands continue to innovate, embrace technology, and focus on delivering a great guest experience, the franchise industry will continue to thrive. 

Franchising is about more than just running a business – it’s about building something meaningful in your community.

Additionally, the demand for fast-casual dining remains strong, and as new generations of entrepreneurs look for scalable, community-driven business opportunities, franchising will continue to be an attractive path.

What are your strategies for attracting and retaining talent? 

 Attracting and retaining talent starts with culture. People want to work for brands that value them, offer growth opportunities, and create a positive work environment. At Sammy’s Sliders, we focus on three key areas:

 Investing in our team – We offer competitive wages, clear career paths, and opportunities for professional development.

Fostering a strong team culture – A positive workplace leads to better service, so we emphasize respect, recognition, and teamwork.

Leveraging technology – Smart scheduling, training tools, and streamlined operations help make our employees’ jobs easier and more rewarding.

 Happy employees lead to happy guests, and that’s the foundation of a successful franchise.

 What is your best advice for someone interested in pursuing a restaurant franchising career? 

 Do your homework. Franchising can be an incredible opportunity, but success comes from choosing the right brand, understanding the business model, and being fully committed. Look for a franchise with strong leadership, a clear vision, and a support system that truly invests in its franchisees’ success.

At Sammy’s Sliders, we designed our franchise model to be simple, scalable, and supportive – because we believe great partners build great brands. Whether you’re a first-time entrepreneur or an experienced operator, find a brand that aligns with your values and gives you the tools to succeed.

Franchising is about more than just running a business – it’s about building something meaningful in your community. If you have the drive and the right team behind you, the opportunities are limitless.