Google Is Changing the Reservation Game

Have you noticed how Google never launches a new product with all the bells and whistles?From the start, Google Search just imposed itself as the superior search engine; they never hammered us with boisterous advertising or manipulative marketing. They created a product that was not new in its concept, but was revolutionary in how it worked — and they built on that success. It was the same with Gmail, Google Maps, Google Drive, and so on. Their not-so-secret sauce is their ability to create products with usability and users in mind. Success often just naturally follows.

Quite recently, Google saw an opportunity to fix the reservation process. They started with spas and hair salons and have now expanded to the hospitality industry. What does this mean for restaurant owners, and how can they make the most of the new “Reserve with Google” feature? We will try to decipher it for you. 

Turning the Restaurant Reservation Game on its HeadRestaurant owners have felt trapped by…