Getting Your Customers to Come Back: Loyalty Success Stories

Business owners are well aware of the popularly cited statistic—a five percent increase in customer retentioncan increase revenue by 25-95 percent. With such a significant ROI, motivating existing customers to come back is a priority for all business leaders. In a highly competitive field like food and hospitality, businesses need customers to come back. Customer loyalty is connected to many factors—food quality, service, and a pleasurable experience on the whole. Businesses need to know what customers are looking for when they eat at your restaurant. Are they looking for a fun environment to hang out with friends, are they looking for a quick and tasty comfort food, or do they find joy in trying the most exclusive dining experiences? 

Once restaurants identify customer motivations and expectations, they can build a company designed to sell that experience. Only then, can a loyalty rewards program be implemented to effectively encourage faithful customers.

The following…