Gen Z Wants More Than Good Food — Here’s How to Keep Them Coming Back | Modern Restaurant Management | The Business of Eating & Restaurant Management News

The restaurant industry is undergoing a significant shift as Gen Z diners reshape dining expectations. This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. To successfully engage this influential consumer group, restaurants can no longer rely solely on brand recognition; they must adopt innovative strategies that align with Gen Z’s preferences. Below are five key approaches we at Groucho’s Deli have successfully implemented to attract and retain Gen Z customers.

1. Ingredient Integrity: Earning Trust Through Food EthosGen Z diners value honesty and quality in every aspect of the dining experience. Emphasizing ingredient transparency and a commitment to excellence can set a restaurant apart. Groucho’s adheres to our founder Harold “Groucho” Miller's philosophy that “quality is the most important ingredient in a sandwich.” By openly communicating these standards…

Deric Rosenbaum

Deric Rosenbaum, President and resident CTO of Groucho's Deli, has been pivotal in the brand's expansion and modernization. He began his journey with Groucho's in 1999 as the first franchisee, rapidly opening four new locations and eventually ascending to his current role(s). With more than two decades in the food service industry, Rosenbaum has gained comprehensive experience in operations, distribution, restaurant technology, and project management, overseeing the launch of more than 50 franchised units.

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Deric Rosenbaum