Gen Z is Driving Restaurant Growth and Relevance

4 Min Read By GP PRO Report

Generation Z (those born from the mid-90s to the early 2000s), which currently makes up 26 percent of the U.S. population, spends $1 out of every $5 eating out—a statistic that makes clear the critical role Gen Z plays in driving restaurant growth and relevance, according to data gathered by GP PRO, a provider of foodservice disposable products and advanced dispensing solutions for commercial facilities.

GP PRO shared this Gen Z statistic and related trends at the recently held National Restaurant Association Show 2018 and the 2018 Restaurant Revenue Growth Conference. There, the company held a number of panel discussions and question and answer sessions that included several Gen Zers as well as executives from Red Robin, McAlister’s Deli, and Google, the latter of whom provided insight into their respective Gen Z-focused business practices.

“There is absolutely no question that understanding Gen Z and making business decisions to attract Gen Z customers and gain their loyalty…