Gen Z Dining Trends Restaurant Operators Must Know About

4 Min Read By MRM Staff

“While Gen Z doesn’t have a ton of disposable income, this generation is more likely to spend the extra money they do have on experiences, like visiting restaurants, than other generations.”Those words from Katherine Pendrill, Senior Manager, Content Marketing at TouchBistro, should be quite telling for restaurant operators as they point out the opportunity that exists to reach a valuable audience. 

Despite the bite from inflation, TouchBistro’s 2024 U.S. Diner Report found Gen Z diners are willing to cash out for immediate gratification. Among the findings:

Unlike older diners who largely prefer pick up, nearly half (46 percent) of Gen Z say they prefer their food to be delivered to them and they want it to arrive fast.  On average, Gen Z diners say they'd only wait up to 33 minutes for a delivery order. “Gen Z is an incredibly important audience for restaurants because this group dines out more than any other generation,” Pendrill continued. “Our…