From Festive Boom to Long-Term Growth: Capitalizing on Holidays

The festive season represents the single biggest opportunity of the year for many venues to increase revenue and profit. But too often, that surge in revenue and footfall fizzles over January and beyond. The challenge that many restaurants and bars face is that they are ill-equipped to truly take advantage of this season in a way that enables them to grow revenue and build loyalty beyond the December rush. 

There is a powerful opportunity to use existing customer data to reach out to guests before and during the festive period, yet many operators don’t have an effective customer acquisition and outreach strategy in place that entices guests back throughout the season and after it ends. Another common problem is that data is stored in the wrong places, and is often not aligned with POS data. Ultimately, teams are not focusing on the best and most effective revenue-generating tactics, or using the right tools to support them. 

The Festive Season Magnifies the Operational GapThe…