Fresh in the City

Founded in 2010 by father and son team, George and Steve Tenedios, fresh&co  has 15 locations in Manhattan offering an array of vegetarian, vegan and gluten-free menu options. From signature chopped salads and homemade soups, to made-to-order sandwiches, quinoa bowls and cold-pressed juices, fresh&co has sourced pure foods free from synthetic fertilizers, antibiotics, pesticides and other additives from local farmers.

In this MRM video, we learn from CEO George Tenedios about plans to open three new locations in collaboration with Chelsea Piers in 2018. Debuting in the spring, the fast-casual group will bring its farm-to-desk® experience to the Chelsea Piers neighborhood at Pier 60 and Pier 62 in Hudson River Park, as well as to Downtown Brooklyn at 265 Schermerhorn Street – its first in Brooklyn.

He also discusses how, in 2017, fresh&co acquired a 35-acre farm in Orient on the North Fork of Long Island, now known as fresh&co farms. Managed in collaboration with longtime partner, Dan Latham of Latham Farms, fresh&co grows produce and raises livestock on the property, supplying hyper-local seasonal fruits, vegetables, and pasture-raised poultry and pork to fresh&co’s New York City restaurant locations.