Despite the pandemic, Teriyaki Madness experienced growth and expansion. In this episode of The Main Course, we learn from CEO Michael Haith why the brand is resonating with guests.
He attributes the company’s growth to franchising business model, which they call “Franchising with a Soul.” Haith explained, “It means it’s not a cookie-cutter concept. There are commonalities, but franchisees have the opportunity to put in their own personality.”
The strong business model also sustained them in the pandemic. “We didn’t really pivot because technology has always been a cornerstone for us. With a good model, people processes, and systems, technology allows for execution. We let the customer choose how to interact. It may be the perfect pandemic business model,” Haith explained.
A new episode of The Main Course, our podcast series with MarketScale, is served up every Tuesday and Thursday.