Four ‘Worst Practices’ in Restaurant Delivery

With delivery on the rise, operators of all food types are racing to embrace the new paradigm of convenience. Understandably so: Morgan Stanley and other industry analysts predict delivery sales will build at a compound annual growth rate of over 15 percent in the next five years, prompting a delivery ‘arms-with-bags’ race. Changes in consumer demand and the rise of last-mile delivery services will bring lifelong impact to the restaurant industry. As a result, decisions and deals are materializing fast, which means missteps can happen just as quickly - and they are.

Just how much does setting the right foundation matter? To see a distant future resembling what Olo Founder & CEO Noah Glass calls the “sad path” of food on-demand, look no further than similar missteps in the travel industry. Hotel brands didn’t foresee the significance online travel agents would play quickly enough, and once they did grasp the big picture, it was too late to take control. For hoteliers, a…