Food Traffic: Using IT and Big Data to Increase Sales

In today’s digital world the quantity of data being collected and stored on a global level is almost inconceivable and will only keep growing. Referred to as big data, organizations take advantage of this by analyzing the accumulated data for insights that lead to better decisions and strategic moves – making it a critical asset to countless businesses. The vast volume of structured and unstructured data at an organization’s disposal helps corporate America understand more about its consumers purchasing preference.

Big data is the most effective and beneficial loyalty program a restaurant has to generate a significantly lucrative advantage.

In the food service industry, big data can play a pivotal role in helping restaurants know customers on a deeper level, and as a direct result, open new revenue streams for increased sales and customer traffic. Using IT systems installed in restaurants, sizeable amounts of data can be gathered about customers’ habits and preferences…